Online marketing course for mediators

Are you a mediator who wonders…

What your market really wants from someone with your skills?
How to build a thriving, client-centered practice?
How to create a successful marketing strategy that meshes authentically with who you are and isn’t sales-y or slick?
How to differentiate yourself and stand out in the crowd?
And how to leverage the power of the ‘net and create a vibrant online presence with simple tools anyone can learn?

My e-course will show you how to answer these questions…and many more like them.

Not just access to information … access to Tammy

I built a successful full-time mediation business within two years of launching in 1997 and I’ve never looked back. But what does that prove, right? It only shows I know how to do it for myself. How do you know I can teach you how to do it?

Because I’m not only a successful mediator. I’m also a teacher of other mediators and have been since 1999, when I joined the core faculty of Woodbury College (now Woodbury Institute of Champlain College), one of the United State’s premier master’s program in mediation and conflict resolution. I can promise you I know how to teach and have helped hundreds of other mediators learn new ways of working and thinking. And unlike a lot of other teachers, I’ve also taught online for years; my first online course related to mediation was a decade ago for UConn and I’ve taught dozens since. You won’t be my guinea pig.

But don’t take just my word for it. Take a look at what Woodbury’s academic dean said about the quality of my teaching:

“Tammy Lenski is one of the finest teachers and educational thinkers I have ever known…But the clearest evidence of Tammy’s brilliance as a teacher came from her students, whose evaluations consistently gave her the highest possible ratings and whose celebratory comments testified to her expertise, professionalism, and rare degree of effectiveness in helping them learn the most challenging material.”

Making mediation your day job is learnable stuff. If you join me in the Making Mediation Your Day Job Course, I’ll help you learn it, too.

I’ll be there for you, to answer your questions, help you clarify your thinking, offer ideas and feedback on your ideas. I get 20-30 emails per week from mediators with questions that I’m addressing in the course and I just can’t answer most of them by email anymore due to the volume. But you can ask your questions in the lessons and in the discussion forum and get real answers from me, all part of your membership in the Making Mediation Your Day Job Course. I give time to course participants in ways I can no longer manage in spare time via email.

Maybe you already have a copy of Making Mediation Your Day Job and if you do, I thank you kindly. The e-course picks up where the book leaves off, so no fear of an author re-hashing old material.

For dispute resolution providers of all kinds

The Making Mediation Your Day Job Course isn’t just for mediators – it’s for all who work in the dispute resolution world and want more successful practices.

The strategies and approaches and tools and advice are applicable whether your primary hat is mediator, conflict coach, conflict consultant, independent ombudsman, dispute resolution trainer, arbitrator or collaborative lawyer. I wear many of those hats in my own private ADR practice and I’ve tested these approaches for years. I can promise that what you’ll learn will speak to whatever ADR passion you have most.

Current course members hail from regions worldwide.

What you’ll learn

Before you read the following list, know this: It’s the minimum you’ll learn. Because you’ll have lifetime access to the Making Mediation Your Day Job Course learning community, you’re going to learn much more than I’ve put on this basic list. I’ve already added content above and beyond this:

How to choose and reach exactly the right target market for what you have to offer.
How to uniquely position and differentiate yourself in the marketplace. Whether you think about it as a USP or a purple cow, you must stand apart from the competition and be remarkable. Don’t know these references? You will very soon after joining the course.
How to create a buyer profile. Who are these people you’re trying to reach? What problem or pain exists that someone like you can address? You can’t get people to buy if you don’t know who you’re trying to reach and what they need.
How to talk in the language of benefits. Your market wants to know WIIFM – what’s in it for me. You must identify the real-world benefits that your market’s seeking and speak to those benefits clearly and directly. I’ll show you how.
How to tap your own passions to find profitable markets. I think marketing should be fun and one way to make it is to tap into the things you most love and enjoy.
Exactly what you need in your website and what you shouldn’t have in there. I’ll teach you what your clients are looking for when they visit and how to make sure they get it. And if you don’t have a site yet, fear not – I’ll show you how to create one, step by step (with videos), even if you don’t have a single geek gene in your body.
Why and how to use a blog to help support your launch. Blogging may not be for everyone, but if it’s for you I’ll take the knowledge I’ve garnered fromblogging longer than anyone else in the ADR world and share what I’ve learned with you.
How to create a mailing list from scratch. Marketers will often say, “The secret is in your list.” I’ll show you how to build one, keep it honest and genuine, and how to stay in touch without being a pest.
How to sell without being a slick salesman. Feel a little uncomfortable about hard selling and in-your-face pitches? Me too. And guess what: so do your customers. I’ll show you the keys to letting your customers sell themselves on what you have to offer.
Which social media to use, how to use it well, and how to avoid the traps that new online networkers often fall into.
How to create a simple, straightforward mediation marketing strategy and plan you’ll actually want to act on.

There are 6 modules and I add more content regularly to make the e-course one that will serve as a reference for the long run:

Module 1: Getting clear about your ideal market
Module 2: Reaching and engaging your market
Module 3: Designing your unique brand
Module 4: Creating a website that really works
Module 5: Online marketing and social media
Module 6: Choosing your marketing strategy and getting started

How the course is delivered

The first two modules in the Making Mediation Your Day Job Course are released over your first 30 days, one module every 2 weeks. After 30 days you’ll have access to all remaining modules plus bonus material plus additional resources and ideas I post regularly.

Keep in mind, though, that it’s totally up to you how much time you put in and when – every member sets their own pace. This is completely self-paced once the content is delivered, and you don’t have to worry about being shut out… you’ve got lifetime access. That means you don’t have to rush and you can take longer to complete if you need to. It’s not my timeline, it’s yours.

And you get all updates to the Making Mediation Your Day Job Course in the future (you won’t pay for the latest and greatest and I’ll be updating and creating new material for sure, because I’ve got tons of ideas and experiences to share).

The content is delivered in a mix of text, audio, video, and interactive discussion. If I need to show you something – like how to use a simple piece of software – I use video. If I want you just to sit back listen and think, I use audio. And if there’s material I know you may want to digest slowly, I use text. It just makes sense. Most of us use multiple learning modalities and I want to meet you where you’re at.

Enrollment fee

The one-time enrollment fee for the Making Mediation Your Day Job Course is $497.

Once you get inside the Making Mediation Your Day Job Course, you’ll be blown away by what you receive. I’ve heard it over and over from other course participants. You’re getting the same I deliver in multi-day seminars and courses – well, actually, more – without leaving your office and at the leisure of your own pace.

But you must be absolutely convinced that the course has you on the road to a profitable ADR business, or I’ll gladly refund your enrollment fee. Hell, if you’re not happy, I want you to ask for your money back.

Take 30 days to evaluate the material, bonus resources, and the members-only discussion forum… and if it’s not for you, simply email me using the email address accessible from every page. I’ll issue a prompt and courteous refund of your full enrollment fee.

Join the course now.

What you get

I’m not going to make you keep paying month after month like some private online practice-building resources. When you enroll in the Making Mediation Your Day Job Course you pay your enrollment fee once and then you always have access. That means you get what’s there now and everything I add later, with no additional fee down the road. Try getting that with other courses!

To recap, here’s what you get:

Six core modules that build your ADR marketing strategy in one coherent place with step-by-step detail.
Bonus access to my Rolodex, forms, and additional audio content, with more being added all the time
Additional content that I add regularly at no extra cost to you — ever.
Interactive members-only discussion forum where I answer your questions and you find other mediators who share your passion for ADR and success.
Live periodic Q&A calls for even more detailed answers.
A self-paced approach that allows you to do this at whatever speed works for your own life.
A price that will never be this low again.
A no-hassle money back guarantee.