Liz Strauss
Being Irresistible: Turning Visitors into Fiercely Loyal Fans
Thursday, September 16, 12:00 noon EDT / 5:00 pm GMT
Beyond branding, irresistible is that compelling quality which attracts and keeps customers. Irresistible changes visitors into fiercely loyal fans. An irresistible online presence creates communities where folks come again and bring friends as new participants.
In a world with a 24/7 marketplace, where Google is the new prime location, and where the customers don’t always behave, how do you become so irresistible to your market that you too can turn occasional visitors to your site into love-you loyal fans? Join Liz Strauss, one of the most influential bloggers on the web, to learn:
- Three key leadership strategies for growing any business that work online and offline in this new culture,
- Key features of the main social sites that can be leveraged by marketing and sales applications,
- Pitfalls to avoid when reaching out to online customers and fans, and
- The secret to building an online presence that members protect and talk about.
Liz Strauss has been called the most influential non-celebrity blogger on the Internet. People visit her blog to learn, swap strategies, and meet each other. She’s been called a thought provoker, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity: Strategic, intelligent, and nice is a powerful combination.
From her father’s saloon, to her years as a teacher, with her understanding of literacy, brain development and writing, her work as territory sales rep for a menswear corporation, to an outstanding international publishing career, Liz has used every opportunity to find the human attractions and connections behind the P&L. CEO and founder of SOBCon, author of the popular Successful-Blog.com, and speaker, Liz defines irresistible businesses as those with great relationships who constantly remove what customers don’t want, enhance what customers love, and add something unexpected customers would die for.
Liz can be found on the web at Successful-Blog.com, LizStrauss.com, and SOBCon.
