Website Essentials
Thursday, September 16, 2:00 pm EDT / 7:00 pm GMT
What elements make a truly effective small business website? How do you find a trustworthy and talented web professional and what price range should you expect to pay? What’s the difference between a web designer and web developer? How much of it can and should you do yourself? Should you have a “static” website and a blog, existing separately? Should you ever pay someone to do search engine optimization for you and what the heck is “blackhat” anyway?
Char Polanosky is a web designer and web/social media strategy consultant. Merging her background in technical writing, teaching design and technology, and her experience building websites for a wide range of small and large businesses, Char guides clients in the strategic use of online platforms to promote their businesses and in communicating effectively with their markets.
In this session, Char will address the above questions and more, taking the unknown out of building or rebuilding a vibrant, effective online hub for your ADR marketing activities.
Char’s web business is on the web at Essential Keystrokes.

