Liz Strauss

Being Irresistible: Turning Visitors into Fiercely Loyal Fans

Thursday, September 16, 12:00 noon EDT / 5:00 pm GMT

Beyond branding, irresistible is that compelling quality which attracts and keeps customers. Irresistible changes visitors into fiercely loyal fans. An irresistible online presence creates communities where folks come again and bring friends as new participants.

In a world with a 24/7 marketplace, where Google is the new prime location, and where the customers don’t always behave, how do you become so irresistible to your market that you too can turn occasional visitors to your site into love-you loyal fans? Join Liz Strauss, one of the most influential bloggers on the web, to learn:

• Three key leadership strategies for growing any business that work online and offline in this new culture,
• Key features of the main social sites that can be leveraged by marketing and sales applications,
• Pitfalls to avoid when reaching out to online customers and fans, and
• The secret to building an online presence that members protect and talk about.

Liz Strauss has been called the most influential non-celebrity blogger on the Internet. People visit her blog to learn, swap strategies, and meet each other. She’s been called a thought provoker, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity: Strategic, intelligent, and nice is a powerful combination.

From her father’s saloon, to her years as a teacher, with her understanding of literacy, brain development and writing, her work as territory sales rep for a menswear corporation, to an outstanding international publishing career, Liz has used every opportunity to find the human attractions and connections behind the P&L. CEO and founder of SOBCon, author of the popular Successful-Blog.com, and speaker, Liz defines irresistible businesses as those with great relationships who constantly remove what customers don’t want, enhance what customers love, and add something unexpected customers would die for.

Liz can be found on the web at Successful-Blog.com, LizStrauss.com, and SOBCon.

Char Polanosky

Website Essentials

Thursday, September 16, 2:00 pm EDT / 7:00 pm GMT

What elements make a truly effective small business website? How do you find a trustworthy and talented web professional and what price range should you expect to pay? What’s the difference between a web designer and web developer? How much of it can and should you do yourself? Should you have a “static” website and a blog, existing separately? Should you ever pay someone to do search engine optimization for you and what the heck is “blackhat” anyway?

Char Polanosky is a web designer and web/social media strategy consultant. Merging her background in technical writing, teaching design and technology, and her experience building websites for a wide range of small and large businesses, Char guides clients in the strategic use of online platforms to promote their businesses and in communicating effectively with their markets.

In this session, Char will address the above questions and more, taking the unknown out of building or rebuilding a vibrant, effective online hub for your ADR marketing activities.

Char’s web business is on the web at Essential Keystrokes.