Phil Gerbyshak

Building a Powerful Network One Relationship at a Time

Friday, September 17, 10:00 am EDT / 3:00 pm GMT

In today’s connected world, attention is the scarcest of all resources. So how can you get more of the right attention? You get it by building a powerful network, one relationship at a time.

Join Relationship Geek Phil Gerbyshak as he shares his stories and shows you how to connect old and new media to build a powerful network that will, in turn, help you build a thriving mediation business.

In this session Phil will help you learn to use the new media tools like LinkedIn, Twitter, Facebook and blogs, as well as old media tools like email, thank you notes and phone calls, to create a network that can help you achieve more in less time so you can build the network you need to succeed.

Phil Gerbyshak is the founder of the Make It Great! Institute and a self-proclaimed relationship geek; someone who knows all the tools, but also knows that people are what really matter. Phil has been working in the social media space for over five years. His online relationship building work was spotlighted in the 2005 book What Nobody Ever Tells You About Blogging and Podcasting: Real Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere and his own book, 10 Ways to Make It Great! was published in 2006. His new book, #twitterworks, out later this year, features success stories, tips and traps about using twitter for small businesses.

Phil can be found on the web at PhilGerbyshak.com.

Denise Wakeman

3 Critical Tactics for Business Blog Success

Friday, September 17, 12:00 noon EDT / 5:00 pm GMT

Many people ask why they need a blog if Facebook and Twitter are so popular. With recent cyber attacks, spam, and hacked accounts on Facebook, you’ve got to diversify your online real estate portfolio. Establishing your blog as home base gives you the most leverage and visibility for your investment of time, energy and money. And you’ve got to be smart about blogging for your business.

In this lively session you’ll learn key tactics to ensure the success of your blog so it will create a powerful platform to generate move visibility and more opportunities for your business. You’ll learn:

• Why you need a blog for your business
• 4 keys to creating compelling content
• How to manage your blogging time
• 3 sites to syndicate your blog content to drive more traffic

Denise Wakeman is Founder of The Blog Squad and a highly acclaimed Online Marketing Advisor. Denise was an early online marketer and has been using the Internet with great success as a marketing tool since 1996. She is an expert at helping authors, speakers, service professionals, and small business owners leverage blogs for their business, as well as strategically use social media tools to boost online visibility to get more traffic, leads, clients and opportunities.

Denise writes regularly on 3 marketing blogs, is a contributing author on SocialMediaExaminer.com, has co-authored several blogging programs and frequently speaks at conferences and workshops about business blogging and how to gain expert status through social marketing. She has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada’s National Post, FastCompany Online, as well as many other on and offline publications.

Denise resides in Los Angeles and can be found on the web on Facebook and at DeniseWakeman.com.

Carol Roth

I Wanted to Be a Mediator But Woke Up an Entrepreneur! Understanding the Business of Mediation

Friday, September 17, 2:00 pm EDT / 7:00 pm GMT

Whether you have started a solo practice, have joined forces with other mediators or even are championing yourself as your firm’s in-house mediator, you have probably realized that there is more to your efforts than just mediating.

As an entrepreneur (in reality or spirit), you now have to understand and master a full range of business skills. In this session, business strategist Carol Roth will:

• Bust common myths about entrepreneurship so that you understand what is required in running your own business practice;
• Give you tips and on how to professionalize your mediation business to help protect you from liability, attract more clients and create more efficiency in your work;
• Alert you to the risks and rewards of business ownership so that you know what to strive for and what to watch out for; and
• Show you how to maximize your overall efforts (and profits)!

Carol Roth helps businesses grow and make more money. An investment banker, business strategist and deal maker, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals and more.

Carol is a frequent media contributor on the topics of business and entrepreneurship, including as recurring/featured guest on Pittsburgh Business Radio’s Women Mean Business show (WMNY) semi-weekly. She blogs about issues affecting entrepreneurs and their businesses from her Unsolicited Business Advice blog at CarolRoth.com and is the author of The Entrepreneur Equation, a book about evaluating the realities, risks and rewards of business ownership, coming out late this year. She holds a BS degree from the Wharton School of Business at the University of Pennsylvania.

Carol’s hub on the web can be found at CarolRoth.com.