If you’ve read books on marketing, you’re probably familiar with the acronym “USP” or the term “unique selling proposition.” Your USP is a concise statement of your mediation practice’s most compelling offer to potential clients, one that conveys a specific benefit that your competitors do not offer.
A little while back I came across a Copyblogger post that puts a creative and helpful spin on the old USP notion. In Discover Your Hidden Remarkable Benefit, author Brian Clark asks,
What if you’ve got something going for you so remarkable that it literally guarantees your success? What if you are just failing to see it?..The fact is, often that extraordinary element will be something you take for granted.
It’s a great little article and I recommend it if you’re working to clarify and hone your own hidden remarkable benefit.