Part practical workbook and part inspirational ideabook, this concise mediation marketing guide teaches you how to build your ADR business with integrity and authenticity. Considered the premier mediation marketing guide for new and seasoned ADR professionals alike and a finalist for ForeWord Review’s 2009 Book of the Year, Making Mediation Your Day Job leverages what mediators already know how to do…create dialogue.
The premise is simple: Take common mediation concepts—including interests, framing, and dialogue-building—and use them not just at the mediation table but also in your marketing.
In this detailed and thoughtful guide, Lenski helps you lay the foundation for successful marketing in today’s world, including:
- Choosing a market that speaks to your passion
- Uncovering and meeting your market’s greatest needs and interests
- Building real connection with your market
- Marketing authentically and ethically
Lenski’s ideas will inspire mediators to embrace marketing with renewed energy and enthusiasm.
What readers say
“This short book is a gem. It is quite different from the other relatively recent books on marketing mediation…Her synthesis of existing marketing ideas into a “mediator friendly” process is more than just that. It opens up a new way of problem solving, and after all, isn’t that what mediators are supposed to do?” — Colm Brannigan, Ontario Bar Association News
“Finally! A book about marketing mediation that works for those of us who hate to market and love to mediate. Even though I’ve been making my living in this field more than 23 years, I read this in one sitting, and immediately recommended it to a class full of soon to become mediators that I was teaching…and keep recommending it. Buy it now!” — Ericka Gray, Mediator
“More than a book, Making Mediation Your Day Job functions like an honest conversation with a wise and caring friend..” — Diane Levin, the Mediation Channel
“This book does what no other career or marketing guide I’ve ever read even seeks to accomplish. It inspires and guides. It suggests reaching for the stars with our feet firmly planted on the ground. It asks us to look inside our very own hearts; to assess our strengths and weaknesses; and, to measure the width and depth and breadth of our desires. Then it gives us the action plan we’ve all been waiting for.” — Victoria Pynchon, Settle It Now
“Many marketing books are old wine in new bottles – this is not. It’s a fresh perspective on building your own empire and is single minded in its focus on the business of mediation, not the business of making widgets.” — Geoff Sharp, Commercial Mediator, New Zealand
“More than another other book, this one bridges the gap between wanting to make changes in marketing your mediation (or any professional) practice and actually making them, by asking insightful questions and providing useful and creative bridges.” — Nancy Hudgins, Civil Negotiation and Mediation
“Lenski is definitely a guru of ADR marketing. Buy her book and learn from a master.” — Stephanie West Allen, idealawg
“Tammy really understands the power of connectedness and community in developing an online media program.” — Chris Brown, Branding & Marketing Blog
“Instead of repacking familiar ideas and calling that ‘bigger and better,’ Tammy offers a brief course on marketing using the language of conflict resolution. She’s not giving advice, just putting the questions out there with enough space to allows us room to answer.” — Carol Stewart, Mediator
“I have a sneaking suspicion that Mediator Tammy Lenski’s new book Making Mediation Your Day Job will have much crossover appeal to coaches and other service professionals.” — Lisa Gates, 360 Alliance Professional Coaching