Thanks to Nancy Hudgins, I had the opportunity to speak with members of the Association for Dispute Resolution of Northern California a few days ago. If you were in the group, thanks for your active participation and terrific questions!
Nancy kindly told the group about my article in the current issue of ACResolution: No Need to Be a Geek: Leveraging Today’s Internet to Market Your ADR Practice. If you’re an ACR member or know someone who is, I hope you’ll read the entire issue, which is focused on marketing.
I promised links to past articles that echo our discussion. Here they are:
- Mediation target markets and market niches: not the same
- How a narrow target audience broadens chances for success
- Marketing mediation from your strengths
- 2 critical questions your mediation marketing must answer
- Mediation in the mainstream: 5 successful strategies for spreading innovation
- Your ADR marketing strategy: Avoiding the opt and dropped trap
