simply better ways to negotiate and resolve conflict

Mediation target markets and market niches: not the same

9 July 2008

In the first group call for the Making Mediation Your Day Job Summer Book Club, conversation about mediation marketing turned several times to selecting the right target market for your ADR business, and differentiating between a market niche and a target market.

Click the link to listen to the 5-minute clip:

The difference between mediation market niche and target market
 

About the author: Dr. Tammy Lenski helps individuals and organizations use simply better ways to dramatically shift negotiations and conflict. © 1997-2012 Tammy Lenski. All rights reserved. Read more posts in this category: Making mediation your day job

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Thanks to these readers for getting the conversation started...

  1. Marvin Schuldiner :
    9 July 2008 at 8:57 pm

    Tammy,

    FYI…your post says next Friday is June 27, but it is really July 11.

    Reply
  2. Tammy Lenski :
    10 July 2008 at 1:02 am

    Marvin, thanks so much for the catch! I've updated the post to correct the date error.

    Reply

Links from other posts and sites...

  1. Welcome, northern california mediators | Making Mediation Your Day Job says:
    24 May 2009 at 8:47 pm

    [...] Mediation target markets and market niches: not the same [...]

    Reply
  2. Welcome, northern California mediators | Tammy Lenski Conflict Resolution says:
    20 February 2012 at 6:22 pm

    [...] Mediation target markets and market niches: not the same [...]

    Reply

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