Mediation marketing quote of the month, september 2007

The Japanese have invented some truly useful words. One of them is otaku. Otaku describes something that’s more than a hobby but a little less than an obsession. Otaku is the overwhelming desire that gets someone to drive across town to try a new ramen-noodle shop that got a great review. Otaku is the desire to find out everything about Lionel’s new digital locomotive–and tell your fellow hobbyists about it…Smart businesses target markets where there’s already otaku.” – Seth Godin, Purple Cow