The following is part of my 2006-2007 blog to book project that ultimately became Making Mediation Your Day Job.
Good mediators know a great deal about dialogue. We know why it’s important and how to help create it. This chapter of Making Mediation Your Day Job will help you take what you already know about dialogue and translate it into effective marketing strategy and practice.
If you’re a seasoned mediator, you’ll find familiar territory in this chapter, though with a new spin that helps you take your good knowledge and apply it in ways you may not have considered before. And if you’re new to mediation, perhaps you’ll find new information on the relationship between mediation and dialogue and the ways mediators create environments in which effective dialogue can blossom.
And in the spirit of previous chapters, where you explored ways to reframe how you help people and what you want to accomplish with your marketing, in this chapter I’ll use several related metaphors to frame marketing as dialogue—Dialogue Marketing:
- Marketing as conversation, particularly a learning conversation.
- Marketing as relationship and trust builder.
- Marketing as engagement.
[...] written quite a bit here about marketing mediation by creating relationship and dialogue with prospective clients. I’ve also written about ways that blogs help you do just [...]