Earlier this week I blogged about the importance of a credible and rich online presence as part of your marketing strategy. While you won’t be the genesis of all that’s out there about you on the web, with forethought and purpose you can—and should—build your online profile. Here are a few of the most effective ways to get going with little or no out-of-pocket cost:
- Blog. Blogging creates repeat visitors to your site, encourages other sites to link to you or one of your good articles, and search engines love blogs. For more on blogging, visit the articles I’ve written about blogging.
- Create a link network. Ask those who also serve your target market to mention and link to you on their websites and you’ll do the same for them. Better yet, write a short article for their site and link the article to yours. They benefit by the value your article adds to their site, and you benefit by reaching more of your target audience.
- Buy an online directory ad. Verizon offers online Superpages ads and directories such as Yahoo also offer geographically-targeted ads.
- And more. Thanks to my friend and colleague Diane Levin for forwarding me this information, here are a few additional ways to build your web presence: Slaw’s Building Online Profile Beyond Blogs